The outlook for global sheepmeat consumption is largely positive, driven by growth in population and household wealth in emerging countries and constrained domestic supply in established markets. Australia produces a small portion of the world’s sheepmeat supply but accounts for 38% of exports, and is the largest supplier to the global market. In most markets, lamb and mutton remain niche components of consumer diets compared to beef, poultry and pork. While sheepmeat is experiencing some challenges, particularly around affordability and familiarity, there are many opportunities for targeted growth.
Source : Meat & Livestock Australia
Perceptions of sheepmeat and other proteins vary significantly around the world but there is consistency regarding consumers seeking products that are fresh, safe and enjoyed by the whole
family. The development stage of the country does affect the importance of attributes, with developing countries typically focusing more on safety and freshness, and developed nations emphasising quality and points of difference.
Broad consumer trends, evident around the world in foodservice and retail channels, include shifts towards:
- fresher and less processed offerings
- customised meals
- messaging relating to provenance and health e.g. ‘grassfed’, ‘free from’, ‘natural’
- more international cuisine
Source : Meat & Livestock Australia